Arrive early, stay late, sip some refreshing spa water, and let us take you from simply skin to simply beautiful!



Sue Bell — Owner/Esthetician


Sue Bell, licensed esthetician and cosmetologist, opened Simply Skin Esthetics in Santa Cruz in 2007.

With over 39 years of experience in the industry, Sue brings knowledge, attention to detail, and a true passion for helping her clients feel better about their skin. Her specialty as a skincare mentor is creating treatment plans for clients involving lifestyle, skin care, and the right products.

Sue's journey of continued education in the latest treatments and skincare ingredients led her to develop Susan Bell Skincare, a complete line for all skin types—from oily, dry, and combination to acne, problem, and aging. All Susan Bell Skincare is nontoxic, sulfate & paraben-free, and works together to promote healthy skin.

As a fifth generation Santa Cruz County native, Sue loves working in this beautiful place she calls home.

"Sue is one of the most talented and knowledgeable Estheticians I've ever worked with. My skin never looked better!"
- Lisa Johnston, San Jose