Arrive early, stay late, sip some refreshing spa water, and let us take you from simply skin to simply beautiful!



Sue Bell — Owner/Esthetician

Sue Bell, licensed esthetician and cosmetologist, opened Simply Skin Esthetics in Santa Cruz in 2007. With over 36 years of experience in the industry, Sue brings knowledge, attention to detail, and a true passion for helping her clients feel better about their skin. Her specialty as a skincare mentor is creating treatment plans for clients involving lifestyle, skin care, and the right products. Sue's journey of continued education in the latest treatments and skincare ingredients led her to develop Susan Bell Skincare. Her complete skincare line addresses a variety of skin types—from oily, dry, and combination to acne, problem, and aging. Sue is proud to share her results-oriented, nontoxic, sulfate/paraben-free skincare products with her clients and is especially satisfied to see the successful results. As a fifth generation Santa Cruz County native, Sue loves working in this beautiful place she calls home.

"Sue is one of the most talented and knowledgeable Estheticians I've ever worked with. My skin never looked better!"
- Lisa Johnston, San Jose